Tender for Balady Website and Application - Marketing Campaign

PalTrade, in partnership with Oxfam, launched the Balady platform, which is an e-commerce platform, as well as a mobile application available on iPhone and Androids, specialized in marketing Palestinian national products only. It is a link between the seller and the buyer by providing Palestinian products of all shapes and sizes at the most affordable prices and the highest quality. The platform hosts 45 stores (production units and companies) of food and agricultural products by establishing a special electronic store reaching the Palestinian consumer through an effective delivery network covering all cities of the West Bank and Gaza Strip.

Currently, the platform boasts 1,077 products from 207 registered stores, with more being added on a weekly, if not daily, basis.

Campaign Goal and Objectives

• Website Awareness

There should be an increased public awareness on the functionality and significance of Balady as a platform and a central hub for consuming local products.

• Application Traffic

There should be a noticeable increase in downloads of the application from the App Store and Google Play.

• Increased Transactions

There should be a noticeable increase in local transactions and analytics that demonstrate the campaigns’ success and an increase in users.